Sometimes hold my breath while I wait for a stranger's reaction to my telling them what I do. “I work in the cattle feeding industry. ”...

Perhaps to some, it may seem a bit out dated. It could even be considered a bit behind with the times. But to cowboys - they see the future.

Madi Dunbar is a digital creator/writer, western industry influencer and co-owner of Dunbar Brothers Beef Company in Southwest Texas.